We are under construction

Under Construction

Back in the early days of the web under construction signs were a common sight.
In fact there seems to have been a cottage industry back then of people creating animated under construction graphics — with each person trying to outdo the other.
These days it’s uncommon to see under construction pages (and the ones still around really aren’t under construction… they’re abandoned).
While the usability experts are probably to blame for the demise of the under construction page (a good call, by the way), the reality is good websites are always under construction — they just don’t have a sign stating it!
The reality is, to be truly effective, business websites need to be managed and updated on a regular basis.